• ABOUT US
  • ABOUT US
  • ABOUT US
  • ABOUT US
  • ABOUT US
  • ABOUT US

What we make

Simply Sima is a robe and leisurewear brand designed to make comfort and confidence effortless. From robes made for salty dips and sundown sips to cozy, stylish everyday pieces, everything we create is designed to make you feel comfortable, chic, and confident.

Our robes are perfect for the beach, after the shower, getting ready with the girls, lounging at home, post sauna, or pretty much anywhere life takes you.

About Sima

Welcome to Simply Sima, a brand inspired by the timeless grace of my grandmother, Sima. She was known for her authenticity, warmth, and her effortless ability to make everyone around her feel truly seen, loved, and confident. She was simply herself and that’s what made her unforgettable. At Simply Sima, we carry that spirit forward in everything we create.

Our mission is to make you feel beautiful, comfortable, confident, and cared for just as she made others feel. Simply Sima is more than a brand; it’s a tribute to her legacy and a reminder that true beauty comes from being unapologetically yourself. Much like my grandmother, we believe no one can do it quite like Simply Sima.

About ME!

I’ve always been a beach girl. I grew up by the water, spending countless days with sandy toes, sun kissed skin, and a robe wrapped around me. My dad would come home in a robe after his daily surf, and eventually I started stealing his, wearing it to the beach, after swims, and anywhere I could.

I wore robes from the time I was little but always wished they were cuter, more stylish, and a bit shorter. The beach is still my favourite place in the world, and I love traveling to explore new shorelines. Getting ready in a robe has always made me feel comfortable and confident. You’ll almost always find me wearing my robe at the beach, because who ever said robes were made for the shower only?

Simply Sima is my way of blending comfort, style, and the coastal lifestyle I adore through robes and leisurewear made to fit effortlessly into everyday living.

With love,
Rotem